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Read helpful articles about sales and marketing strategies, to data best practices and financing.
The Rise and Importance of Micro-influencers
The influencer industry is now maturing to a state where businesses must consider how to maximize the ROI. This is spurring the rise of micro-influences—a double-edged sword as it costs companies to manage more people, campaigns, and metrics. Influencer marketing solutions will soon become a requirement for companies to grow, scale, and optimize their influencer programs.
LTV / CAC: A Ratio Contributing to Tech Bubble 2.0?
As businesses search for ways to grow efficiently and effectively without incurring fixed costs, they often turn to metrics like customer acquisition cost (CAC). But calculating CAC can be complex and misleading, as it involves both variable and fixed costs that may not accurately reflect a company's true efficiency and scalability.
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