The influencer industry is now maturing to a state where businesses must consider how to maximize the ROI. This is spurring the rise of micro-influences—a double-edged sword as it costs companies to manage more people, campaigns, and metrics. Influencer marketing solutions will soon become a requirement for companies to grow, scale, and optimize their influencer programs.

There is a strange reality for professional sales-based careers. This article delves into compensation structures as related to LTV Gross Profit, operating income, and the "Magic Number."

This article digs into the term, the "Magic Number," as coined in David Sacks's SaaS Metric article, and how that calculation could pose bottlenecks for growth.

As businesses search for ways to grow efficiently and effectively without incurring fixed costs, they often turn to metrics like customer acquisition cost (CAC). But calculating CAC can be complex and misleading, as it involves both variable and fixed costs that may not accurately reflect a company's true efficiency and scalability.